And so far, his instincts seem to be accurate: The brand launched the last week of May, and the line sold out before the end of the day. He says it was a similar sort of whim, at around the same time, that made him think about getting into the world of beauty and grooming, with Crete.
“When I got, I was like, Well, my neighbors are too close-I want that house too. I just kind of live,” he said, noting that he wasn’t halfway through his last lease before he decided to move into the current spot. At some point among all of this, he was meant to have a design meeting about the two neighboring lake houses he bought last year on impulse. At 5 p.m., he was supposed to be an hour away, at Icebox, the jewelry store that’s a favorite of the city’s top music industry talent-Migos, Lil Baby-to get his sister a watch as a high school graduation gift. It was 3 p.m., and he had been awake for only about an hour-but that’s not to say he didn’t have a packed day planned.
We met at his new five-bedroom house on a lake outside Atlanta, and he sauntered past a crystal acrylic piano, a life-size statue of Yoda, and a very cute but not completely house-trained dog named Carti to situate himself on a custom green, yellow, and purple Togo sofa. The 23-year-old rapper has been getting clear-polish manicures for years, but with the recent launch of his own brand, Crete, he’s in the nail polish business-and looked like it. When it comes to grooming, Lil Yachty is probably best known for his signature beaded braids, but on a recent Friday afternoon, it was tough to look away from his nails: tiger stripes on his fingers and royal blue swirls on his toes.
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